"Discover why some marketers almost always attract more prospects, more sales, and more money like clockwork - and how you can too..."

_ Copywriter and Marketing Strategist

It’s enough to make you want to pull your hair out!

You see your competitors and other successful businesses seemingly making money hand-over-fist on the Internet or off… almost like they have some insider knowledge… and they’re using it to become the 800 pound gorilla…

…but when it comes to you pulling in more customers, converting more sales and swelling your profits, it seems all you attract are flies and tumbleweeds. Know what I mean?

Then you look at how healthy and robust your competitors businesses are. Maybe they have a few connections you don’t. Maybe they’ve been at it longer. Maybe they were just born with a whole silver place setting in their mouth. Who cares? Fact is, they’re doing something that you’re not and…and it really comes down to one simple thing.

What they do (more than you) to rake in the profits and make their businesses bullet-proof is…

Persuade More People To Buy Right Now

In other words, they have a system that sells. I don’t mean a high pressure gig where they tout all the great features of their product. I mean they connect with their market on a deep level. And the market responds.

They have a marketing system (letters, website, follow-up messages) that moves their prospects from reluctant readers…

…to passionate fans.

Their marketing and advertising system acts like a 24-hour salesman, pulling in the right people, sifting out the tire-kickers, and getting immediate action.

Let me tell you… most people in business fail because they can’t sell. I know. I was there. Selling for me (like most people) was like learning Ancient Hebrew.

And like most people…

I Sucked At Selling

I don’t mean that I just had low numbers. I mean I was terrible to the point of humiliating my boss…not to mention myself.

The funny thing is, I didn’t set out to go into sales in the first place. But somehow I wound up in one of the toughest sales gigs you can.

Insurance.

I couldn’t even spell it right. Somehow a recruiter sold me on the dream lifestyle (you know the one I mean). And I bought it. And those dreams seemed so big… so seductive… so real…

Until I ran through them like a mirage. See, I discovered something about selling very early on:

• People could care less about how much you know.
• They care even less about you.
• They come to the meeting saying "no."
• It’s hard!
• And I was no good at it!

Do you know what I mean? Seriously. If you've ever done any face-to-face selling, you know what I’m talking about. It can be brutal, and if you don't know what you're doing...

You Get Your Clock Cleaned!

Bottom line: I couldn't sell a free cup of water to a thirsty man. The whole idea of persuasion was as foreign as they come. But I was determined. I really wanted to succeed. (Or at least cut down on the constant ribbing I was getting from my colleagues.)

So I read every sales book I could get my hands on and listened to every course I could find. I learned from the usual suspects, but most importantly...

I Learned In the Trenches How to Sell

500 cold calls a week and countless kitchen table conversations later...

I slowly but surely I started hearing more "yes's." I began to develop a sort of sixth sense about reading people and how to persuade them. I began to understand how to think like my prospect.

And all of a sudden, I realized that I was selling... a lot!

In fact, my income more than tripled in 6 months. More importantly, I learned how to make marketing work.

What About You?

What if you could persuade more of the right people to step up and buy your product. What would that mean to your bottom-line? To your personal dreams and visions of freedom.

Have you ever wondered what it would be like to be flooded with too many sales? To literally panic that you might not be able to fill all the orders fast enough? To be so successful that you start worrying about...

Overhead, Salaries... and Higher Taxes!

Before you write that off as hype-filled dribble, let me ask you a question...

What's stopping you right now from blowing the roof off of your potential?

You see, you may have a kickass product. A hungry market. A bottomless budget. But if you can't persuade the right people to say "yes"... you'll tank. Fast.

The fact of the matter is you need to know not only what to say but HOW and WHEN to say it. You need to know how to move your market. How to stoke their passion into a blaze of desire.

If you want an off-the-charts explosion in profits for your business, you need to inject your message with a heavy dose of...

Straight-Up Salesmanship.

In other words...

You Need A Bull’s-eye On Conversion

And as I learned to hard way, this is easier said than done. People just don’t like being “sold.” Give them opportunities to buy and they will. But they hate being sold.

If you want to persuade more people to buy your product or service, you need to obey a few rules. In fact, these rules are etched in stone and non-negotiable:

• You've gotta grab 'em - your prospect's mind is a million miles away from any thought of you or what you're selling. (Remember, they DON't care about you.) So you better stop them dead in their tracks. Or they'll be gone faster than you can whistle "O Susanna."
  
• You've gotta stroke 'em - you need to touch them where it hurts most. Draw attention to their problem and illustrate it using stories and examples, and then lead them to your solution.
  
• You've gotta work 'em (we're talking 'white-hot' frenzy here) - your message needs to be so compelling, so riveting, that your prospect hangs on to your every word.
  
• You've gotta nudge 'em - buying from you needs to be a complete no-brainer and your prospects need to feel like idiots if they don't act now.

My friend, these are the keys to the kingdom. If you meet your prospects where they are and walk them from their problem to your solution...

You've Got It Made!

Your sales-faucet will gush wide open, providing you with a rabid following of satisfied, enthusiastic customers. (IF your product delivers.)

That’s what the consistently successful online and offline business owners are doing. They’ve discovered how to engage their customer in a way that builds trust and encourages action.

So if you want to join their ranks and open the flood gates, you have to take action. That means…

You Have Two Choices

If you're ready to ratchet up your website, sales letter, (or whatever your delivery method) into a smoking-hot selling machine, you can get there one of two ways:

Learn to write sales copy - Learning how to write great copy is incredibly time-consuming. It takes a heck of a lot of study and practice.

Copywriting is salesmanship in print - persuasion on a page. There are just a lot of techniques, nuances, and rhythms that go into making it work.

Not to mention, a bit of talent. Not everyone can write. And for most people, it’s utter drudgery. It takes a certain mindset and skill to make it work.

And yet, most think it’s a cake walk. Right. And they’re usually the same people who think they can coach a sports team better, play doctor better or do their taxes better.

So if this is the route you want to go, buckle down and dig in. You’ve got a lot of study and practice ahead of you.

Or, you could…

Hire a Professional

When I was learning the ropes of selling, I discovered something that completely changed my world...

If I could bottle my pitch I used to sell to one person, I could sell to thousands. I found out that writing persuasive sales copy is like having you're own Golden Goose. And I loved it.

So I started swallowing up everything I could find on writing compelling and persuasive copy. I read and listened to everything I could find.

But I didn’t stop there. I hand-copied winning ad after winning ad until the soul of sales copy was tattooed on my brain.

The result? I started putting together winning ads myself.

When clients hire me, they get powerfully written ads that give them results… fast. In as little as 24 hours after using my copy, you can see results. The ads I write draw people in an push them to take action.

Imagine something similar with your product or service.

All you have to do is what those other successful business owners do…

Use Leverage To Slingshot To The
Head Of The Pack

Leverage is all about using what you’ve got to get what you want as efficiently as possible. For instance, if you don't have a clue about web design and you need a website, you either slug through doing it yourself or pay someone to do it for you.

But here's the question - How fast do you want to start making money?

If you go the "save money route" by doing it yourself, how long will it take to get it right? And how much money will you lose in the process?

Can You Afford to Lose Money...
While Trying to Save It?

Here’s something to ponder…

How much money have you lost by choosing to "save money" on services that take too much time to learn and master.

Take it a step further… How much money have you lost because what you produced (instead of hiring a pro) flopped? Think about the loss of money, time and momentum. Pretty easy to see how fast a business can stall…

All because you try to “save money.”

On the other hand…

You Could Be Making Money Within Days

…by hiring me to write your ad copy for you.

Even the big guns (yes, pro copywriters too) get other copywriters to write copy for them. Even though they know how to write it themselves!

Because time is money. The time they’re not spending on things they can pay someone else to do is time they can spend on things only they can do - build their business, develop products, deepen customer relationships, etc.

It's the Difference Between Cost and Investment

And since your time is valuable, you need to hire me.

Here's the deal... I'll pour my guts into your marketing message. I'll devote focused attention to getting your sales letter, web copy, email campaign right and…

Polished To Persuasive Perfection

The end result will be copy that will literally have your prospects eating out of your hand.

Your message will get inside your prospects mind and engage them where they are. It’ll enter the conversation already going on in their minds and lead them to take the action you want. (sign up for your list, buy your product, etc.)

By crafting messages that connect with your prospects’ frame of mind, the message gets their attention and propels them to act.

The result is...

	You begin to easily attract new clients. People will fall over themselves to buy your product or service. (You'll laugh at your friends who whine about their slow sales)
	You'll find that you can generate huge profits almost overnight. You'll get a marketing game plan that'll turbo-charge your business and swell your bank account. (Your banker just may think you're doing something illegal!)
	Get more out of your advertising dollar resulting in a low cost per lead. Your marketing message will hum like a precision German luxury car. (Your competitors will have you in their sights, clamoring to copy you and then knock you off the mountain.)
	Experience a high volume of targeted website traffic eagerly turning into paying customers. Your sales message (email, Google ad, sales letter) will attract and convert a horde of highly targeted prospects.
	See certifiable... trackable... immediate results in as little as a few hours after you put your message into action. You won't have to wait weeks or months to find out if your investment has paid off. (And since you'll be tracking, you can make quick course corrections to maximize your results... wait till you read my guarantee!)
	You're iron-clad game plan will work in ANY economy. You'll smile in the face of recession... high gas prices... rising inflation. (You'll be sitting back counting your deposits while everyone else scrambles to sell their stocks!)
	You're phones will come alive and ring off the hook. You'll have a flood of non-stop new leads and customer orders piling in. (The phone company may even try to charge you an extra tax for just for handling your mountain of calls!)
	Confidently cut checks to your employees every month. Even if you're forced to give raises because of the extra orders, your payroll worries will evaporate. (You'll probably have to add new positions to keep up with demand.)
	Renew business with lost and forgotten customers. You'll be able to mine your customer list for easy, unrealized profits. (Watch your prodigal customers become raving fans once again.)
	Avoid website mistakes that cost you money. Seal up the leaks in your site and make your message airtight.
	Gain a Top-Tier salesman (website sales letter, direct mail letter, email promotion) persuasively closing your customers 24-hours a day... 7 days a week. You'll have a true business asset turning you a profit like clockwork. (And you only pay him a one-time commission... but reap his rewards for years to come!)
	Multiply your profit centers. Discover new ways to creatively profit from your efforts... without one extra drop of sweat. (Once your system in place, you'll be amazed at how many ways you can easily deposit fresh cash into your bank account, with almost no extra effort.)

Whether it's a website sales letter, opt-in page, autoresponder mini-course, solo ad, direct response letter - whatever it takes to grab your prospect - I'll take it and make it a winner for you.

And before you get bent out of shape wondering how much I cost, I want to ask you something…

"When it comes to spending money, is it your expenses or your investments that make you money?"

Think about that.

If you increase your conversions... you increase your profits. Would that money you spent be a cost... or an investment?

And while we're on the topic, what about value? If I told you that I just found a new porch swing that was a steal, and that you could have it for only $1000, think you'd be interested? Probably not.

But if I told you that I found a '69 Ford Mustang convertible in mint condition, with only 12,000 miles, kept under a car cover since 1970, and belongs to a little old granny who wants to sell it for $1000, what would you do?

You'd race over to her house so fast you'd make Lance Armstrong look like a tricycle rider!

It's the same $1000.

But it's the difference between cost and value...

And The Difference Between
Success And Mediocrity

Let me go ahead and tell you up front, I'm not in the $15,000 to $25,000 range. Not even close. At that same time...

My fees would make an ELance provider choke.

If you are price shopping or looking for a steal... please, go somewhere else. I'm not your guy.

Likewise if you...

1. Are peddling SPAM -- of any kind
   
2. Involved in any illegal material, gambling, dating and forex trading, or...
   
3. Have unrealistic expectations (you won’t settle for less than a 20% conversion… while having a $.99 hamburger mentality.)

Having said that, my fees are not set in stone. They really depend on the scope of your project and how successful we both agree it can be.

Here's What Happens When
You Decide to Move Forward

First, I want to visit with you on the phone. I want to fully understand your business as you see it. I want to see the opportunities you see... and the challenges. I want to fully grasp what it will take to jettison your next project to new heights.

This conversation may take as much as an hour. But in it, I'll share with you some tips and strategies you can put into practice right now... whether you hire me or not. At no charge. Others pay me $250 per hour for this consultation. (Yes, they really do.)

I’ll study your project in more detail… tearing it apart... immersing myself in it. I'll send you a written proposal outlining specific strategies and tactics I recommend to take your business up several notches.

You'll also get my quote (usually offered in 3 different packages – so there’ll be one to fit your ad budget.)

If we decide to work together, my aim is to make your fee the best investment you've ever made into your business. That's why I'll work hard to eclipse your fee with value and results. In other words…

You’re Project May Be Free

We'll then discuss the particulars, and I’ll dive in. I'll throw my heart and soul into your project, and deliver winning copy (on time) that has one job - to sell.

Not only that but I'll give you my private email address and direct cell phone number, so you can easily communicate with me.

And that's not all. Because here's...

My "I'll Work Till It Works" Guarantee...

There you have it. If you've read this far, you are obviously serious about hiring a copywriter who can connect you to your prospects.

Isn’t it time to get started? You just might be on the bubble between…

Success and Financial Ruin

Let's do something about that right now.

There’s just one more thing. As demand for my time and services increases, so will my rates. So don't delay. I don’t choose to work with everyone who calls. My schedule is very tight. As of right now, I can handle 2-3 projects a month.

Now is your time. Take advantage of this opportunity and let's get started today making you and your business wildly profitable.

There are 3 easy ways for us to get going:

	Call me at 662-528-3444. Chances are you won't catch me. When I'm busy writing copy for a client or consulting on the phone, I don't take calls. Leave me a message, including the best time (with time zone) to call you back.
	You can email the details of your project (as you know them to be) to chris@custerwriter.com
	You can fill out the following form (as completely as possible). The results will be sent directly to me.

No matter which method you choose, I'll call you within 24 hours (usually much less) so we can schedule a time to talk in detail.

Are you ready? Schedule your complementary consultation now.

To Your Success,

Chris Custer

P.S. Remember… great advertising is all about persuasion in print. That's the sort of copy I can deliver for you. Fill out the no-obligation form today. Or if you prefer, you can call me at 662-528-3444. I’ll contact you within 24 hours.

P.S.S. Your free consultation will be loaded with tactics and strategies you can use right now to strengthen your advertising… whether you hire me or not.

But my schedule is very tight. Don’t risk letting your competitors get the upper hand. Reserve your spot on my calendar today and let’s work together to get fast results for your business.