The Word On Copy

It seems like there are a lot of copywriting tips floating around out there. That’s because copywriting is one of the most important skills you can have when it comes to selling your products and services. The ability to persuade people to take action and buy what you’re selling - using only written words - is very powerful. So here are my 5 copywriting tips to keep in mind with creating your next advertisement or sales letter. Read the rest of this entry »

Looking for things to sell on ebay just got a little more challenging for the info-product sellers. If you’ve been following the latest changes going on at ebay, you know that recently (March 31, 2008) they prohibit digital downloads to be sold. Basically any product (usually ebooks) where the seller sends the buyer a download link at the point of purchase is no longer allowed.

This has caused quite a stir among Internet marketers who use the cheap ebook sales as lead generators for their larger backend sales. Many are claiming that this will drive them from ebay completely and damage their business.

Though the reasons for ebay’s policy change can only be guessed at, it probably comes from abuse of the feedback system. In any case, since no one can change ebay’s policy, smart marketers will have to adapt. So here are 3 reasons why the rule change is good for marketers looking for things to sell on ebay: Read the rest of this entry »

Video email marketing is the next big wave for Internet marketers. Thanks to the rapid advances in technology, video email marketing is a ground-breaking way of doing business and reaching an audience.

Even though video email marketing is a multi-billion dollar business, it is still a virtually untapped resource in the online business world. That means you can get in on the ground floor fairly easily. So let’s look at what makes this so powerful and how you can Read the rest of this entry »

Email marketing is still hands-down the most effective way
to build a successful online business for the long-term.
Yes, even with SPAM blockers, competition, and overwhelmed
readers… email marketing is still king.

If it’s done right.

Unfortunately, many people just don’t know where to start.
I’m going to avoid the obvious and assume you already know
SPAM is stupid. So I won’t waste the word-count.

Instead, I want to give you a simple, proven email
marketing blueprint that works every time. Read the rest of this entry »

By: Chris Custer

If you have an online business or are thinking of starting one, one of the most critical pieces of your puzzle is your copy. Before long, you’ll likely consider hiring a freelance online copywriter.

Whether it’s from a lack of skill at writing effectively, or they simply don’t have the time or desire to do it themselves, hiring a freelance online copywriter is, for many, is one of the best investments they ever make in their business. Read the rest of this entry »

Here is the five-step outline I use when crafting a winning sales letter:

The Problem

The first step in writing a great sales letter is to identify the problem. Your market has some problem that your product was designed to solve. You have to rattle their cage from the very beginning in order to grab their attention. And your number one place to do that in your sales letter is in the headline.

Your headline should grab your reader by addressing what they want most - to solve their problem by either gaining pleasure or avoiding pain. Either way, they want to move from where they are. So that’s where you start the sales letter. Where they are. Read the rest of this entry »

If you’re like a lot of self-employed home business types you’re probably not making as much money as you’d like. In fact you probably get by ok but often times find yourself spinning your wheels and letting hours just evaporate.

Well, fear not. This 3-step power formula will help you say goodbye to those rudderless days forever. Read the rest of this entry »